15/12/2017 - World Craft Beer December 2017

Media Release

from Plato Logic Limited, December 15th 2017

  • ‘Craft-style’ beer market set for further growth

Despite signs of slower growth in the US market, and notwithstanding the thorny question of definition, ‘craft-style’ beers would appear still to have enormous potential, according to beer market specialists Plato Logic.

Ian Pressnell, Director of Plato Logic commented: “The dynamics are going to vary by country, but our analysis indicates that ‘craft’ may only just be starting to take-off”.

Plato Logic identify the potential ‘non-lager space’ in the global beer market at around 20-25% of consumption.

This is not to say that all markets will reach this level, as circumstances vary country-by-country, nor that this space will be occupied by craft brewers whether ‘traditional’ or ‘modern’. However this benchmark does indicate a basis for significant growth potential.

Currently, outside the US market, ‘craft-style’ beers have a share of just 2.3%

About Plato Logic Limited: Established in 1992, Plato Logic Limited is a leading specialist supplier of beer market intelligence. We provide a comprehensive range of international beer industry data, including 150 country reports and 250 specialist beer industry reports. For more information please visit our website,,, or email

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