Press Release from Plato Logic
Ø World Beer Market growth again weak in 2014
Ø Around zero growth forecast for 2015
Ø Modest 1% growth projected for 2016
Global beer consumption was just 0.5% higher in 2014, with an essentially flat market projected for 2015, before a slight recovery to +1% growth in 2016, according to latest data from beer market specialists Plato Logic.
Ian Pressnell, Director of Plato Logic commented: “Unless there is a dramatic pick-up in the last quarter (of 2015), world beer market growth looks like turning negative for the first time in 30 years.” Per capita beer consumption has flat-lined at around 27 litres since 2007, according to the Plato Logic World Beer Report.
Looking at the 2015 projections in more detail, Plato Logic forecast net beer market volume growth of around +0.5% in the Asia/Pacific region and +2.6% in Africa, with the Americas up by around +0.4%, offset by a decline of -2.4% in Europe.
Plato Logic’s latest annual “World Beer Report” is published 9th October and contains 2015 projections for all world beer markets. Published every year since 1994, the Plato Logic “World Beer Report” is a standard source of reference used throughout the international brewing and allied industries.
October 9th 2015