Media Release

from Plato Logic Limited, May 24th 2019

• World Beer Market grows +1.4% in 2018, 5-year CAGR +0.25%
• Modest growth forecast for 2019
• China returns to low growth in 2018
• New Top 10 World Brewers Table announced (pro forma 2018)
• Top beer brands based VALUE: Heineken moves second in 2018

According to latest figures released by beer market specialists Plato Logic, the World Beer Market grew by +1.4% in 2018. Ian Pressnell, Director of Plato Logic, commented: “The world’s 6 biggest beer markets, accounting for over 55% of global beer consumption, grew by a combined +0.8% in 2018 as China returned to growth for the first time since 2013.”

Recent weakness in China has held back the world headline figure, with a 5-year CAGR of just +0.25% for the period 2013-18. Excluding China, all other markets recorded a 5-year CAGR of +0.91% over the same period. Assuming a more stable outlook for China continues, Plato Logic currently project that the World Beer Market will grow by +1.8% in 2019.

Plato Logic have also announced an updated Top 10 World Brewers league table, based pro forma 2018 volumes.

World’s Leading Brewers, pro forma 2018, million hl

Source: Plato Logic Limited, May 2019.

Notes to chart: 2018 volumes adjusted for merger of A-B InBev and Efes interests in Russia/Ukraine. All adjustments relating to SABMiller transaction reflected full year. Heineken and Kirin figures adjusted for transfer of Brasil Kirin business. Some deals may be pending regulatory approval.

Plato Logic have also provided a new league table of the top beer brands, based industry value. This is a calculation of the actual net invoiced ex-brewery value; it is not a ‘brand valuation’ exercise based on a computed financial or balance sheet ‘worth’ of that brand, nor is it based retail sales.

Only 2 Chinese brands are in the value top 12, with the world’s biggest beer brand by volume Snow dropping to 5^th place. Heineken rises 4 places to number 2 based value; Asahi Super Dry and Tuborg enter the table, with Michelob (range) a new entry for 2018 at number 10. In total, 23 brands achieved over $US1bn (i.e., net ex-brewery) in 2018.

World’s Leading Beer Brands by VALUE, 2018P, $US billion (net ex-brewery):

Note: all 2018 figures provisional and subject to exchange rate variances.

Source: Plato Logic Limited, based internal computations, May 2019.

About Plato Logic Limited: Established in 1992, Plato Logic Limited is a leading specialist supplier of beer market intelligence. We provide a comprehensive range of international beer industry data, including 150 country reports and 250 specialist beer industry reports. For more information please visit our websites, http://platologic.co.uk and http://eshop.platologicwebshop.co.uk

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For further information regarding this press release, please contact: sales.plato@platologic.co.uk