Despite signs of slower growth in the US market, and notwithstanding the thorny question of definition, ‘craft-style’ beers would appear still to have enormous potential.
The dynamics are going to vary by country, but our analysis indicates that ‘craft’ may only just be starting to take-off”.
Plato Logic identify the potential ‘non-lager space’ in the global beer market at around 20-25% of consumption.
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includes Plato Contemplates: 'Has Craft run out of steam?'
includes Plato Contemplates: 'Is there really a craft beer sector?'